E-mail is the best personal touch you can give to your readers. It is the way by which you communicate with your readers. Whenever a reader gets subscribed to any blogs, they give their e-mail details in the subscription form. You should also have this option in your subscription form. You should also provide an email subscription option in blog. There are number of way to handle e-mail subscriptions. All blogging platforms like WordPress, Joomla etc have number of plugins which provide a user friendly way to communicate with your subscribers. Some online services like Google Feedburner can handle e-mailing to subscribers about new post on daily, weekly or monthly basis. You can send mail for various reasons like – to inform that you have posted any new article, to inform about any new introduced facility or service, to ask for suggestions etc. Frequency of mail can also vary. You can send mail on daily, weekly, monthly or yearly basis. You should never flood the subscriber’s mail box with your mails. This will annoy them and may lead to end of the subscription. If you publish more often, then few selected articles can be sent. You should not send more than one mail per day at most. Once in a week is better. However interesting articles can be sent by you personally as soon as it published. People check their e-mails on day to day basis.
The above aspects were focused on regular subscribers. You can use e-mail to publicize your blogs among your friends. You should always use e-mail signature for publicity of your blogs. Whenever you send a mail to any of acquaint, you can include a signature (with url of your blog). Signature facility is provided by almost all mail clients like Google, Yahoo, Hotmail etc. Many people get automatically encouraged to click on these links. If you own multiple blogs and e-mail account; in that case you can use either individual link or links to all websites in signature.

Source: Article first published in Blogger’s Magazine.