Blog is an online platform to express your thoughts, experiences and feelings on any particular topic with rest of the world. Topic can be anything you can think of. The popularity of the blog is mainly because of its fresh contents. Now a day’s people are very keen to get latest information on any topic. They like regularly updated websites. Even if you have a static website, you should include a blog to add fresh contents. Blog is a perfect platform to deliver latest information. It is also used to deliver content in more engaging way so that people feel attached. Author of the blog should maintain the blog layout in such a way that it provides a way to interact with readers and which ultimately will make a family. Writing style and social functionality of the blog can encourage visitors to fell author as an online friend. Visitors are generally interested to know who the author is and what are their interests? Author should tell their identity to the visitors. The signature containing the details should be included in the communication with blog readers and subscribers. Visitors will develop an online relationship with time. More you associate with your readers; more is the chance of sharing of your contents by them to their friends and acquaintance. Option for sharing of your content should always be regular feature of your blog. Happy Blogging!!

Source: Article first published in Blogger’s Magazine.

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