Now a day people are very conscious about their time and they click on a particular ad only when they are convinced that ad is of real value. However there are number of proven ways to improve CTR (click-through-rate). Few good recommendations are listed below.

  1. Topic of the website matters a lot. Traffic may be generated if topic is interesting but higher value clicks depend on niche of the website.
  2. Your site should be loaded with appropriate keywords related to your niche. Good density (about 5-10 %) helps to display appropriate content matching ads in the website/blog. Chances of the clicks are higher if appropriate ads are displayed.
  3. Ads should be properly merged with the contents. Its background color, font size, hyperlink color etc should match with the content.
  4. The ads and pictures should be avoided at the beginning of the page. It annoys the people who may ignore your site.
  5. Quality content of the website is very important. It drives the organic traffic from search engines and people stay longer on such websites.
  6. Too many links and pictures should be avoided. Also, layout of the website should be soothing to the eyes.
  7. Combination of contextual and image ads are beneficial.
  8. Combination of ads from different programs is better many times.
  9. Title of the article and first paragraph should be written well to entice visitor to continue reading.
  10. Work for SEO ((search engine optimization). It is the various ways to improve your search engine ranking.
  11. Use social bookmarking sites like Digg, Reditt, Stumbleupon or Facebook to spread links of your web contents.
  12. Submit your site periodically to major search engines like Google, Yahoo, Bing etc.
  13. Use search engines and chat rooms to popularize your website and web contents.

Source: Article first published in Blogger’s Magazine.