Tips to maximize PPC (pay-per-click) revenue

There are various ways by which you can earn money through your website. However, earning depends on the popularity of your blog which indicates the number of visitors to your blog. PPC is one of the most popular ways to earn money through blogs/websites.

PPC stands for pay-per-click. If the number of visitors to your website is more, the probability of clicks is more. CTR (Click Through Rate) decides the earnings through this method. However, there is one more aspect to this and that is CPC (Cost Per Click). Getting clicks on different advertisements placed on your website doesn’t lead to the same earnings. Some advertisers like educational and financial pay more (even$ 1 for a single click) per click while others (a few cents). The probability of clicking is most when an advertisement is related to the theme of the blog and it is properly blended into the theme of the blog. The advertisements are generally displayed through affiliate networks which display the advertisements related to the theme of your blog. The theme will decide the high or low-earning advertisements that you cannot control. Nowadays people are very conscious about their time and they click on a particular ad only when they are convinced that the ad is of real value. Yet, several established methods exist to enhance the click-through rate (CTR). A few good recommendations are listed below.

  1. The topic of the website matters a lot. Traffic may be generated if the topic is interesting but higher value clicks depend on the niche of the website.
  2. Your site should be loaded with appropriate keywords related to your niche. Good density (about 5-10 %) helps to display appropriate content-matching ads on the website/blog. The chances of the clicks are higher if appropriate ads are displayed.
  3. Ads should be properly merged with the contents. Its background color, font size, hyperlink color, etc should match the content.
  4. The ads and pictures should be avoided at the beginning of the page. It annoys the people who may ignore your site.
  5. The quality content of the website is very important. It drives the organic traffic from search engines and people stay longer on such websites.
  6. Too many links and pictures should be avoided. Also, the layout of the website should be soothing to the eyes.
  7. A combination of contextual and image ads is beneficial.
  8. The combination of ads from different programs is better many times.
  9. The title of the article and first paragraph should be written well to entice visitors to continue reading.
  10. Work for SEO ((search engine optimization). It is the various ways to improve your search engine ranking.
  11. Use social bookmarking sites like Digg, Reddit, Stumbleupon, or Facebook to spread links to your web content.
  12. Submit your site periodically to major search engines like Google, Yahoo, Bing, etc.
  13. Use search engines and chat rooms to popularize your website and web content.
Further reading
Top Paying PPC (Pay Per Click) Programs

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